National Reconciliation Ordinance

On October 05, 2007, General Pervez Musharaf proclaimed the NRO to give a quick alleviation and pardoning to open office holders, who were charged in defilement cases somewhere in the range of 1986 and 1999 under Article 5(1)(2) of (PCO) Provisional Constitutional Order. One of the most merge purpose for NRO was to give a quick help to late PPP executive Benazir Bhutto by giving assurance in all bodies of evidence enlisted against her by Nawaz government . The NRO likewise ensured our present President Mr. Asif Ali Zardari and Ms Bhutto against $60 million Swiss pay off and Geneva basic tax evasion cases.The case was pending in the Swiss court when General Musharaf proclaimed the NRO and the legislature dropped all the cases in April, 2008. A responsibility court additionally cleared Mr. Asif Ali Zardari on March 05, 2008, of five debasement accusations and unlawful utilization of property under the NRO. The Supreme Court of Pakistan on December 16, 2009, announced the (NRO) National compromise law invalid and void and proclaimed that all the cases which were dynamic at the hour of proclamation of the NRO might be revived at where they were closed.A 17-individuals seat of the Apex court headed by the Chief Justice Iftikhar Muhammad Chaudry pronounced the NRO an instrument invalid and void since it abuses the different protected arrangements including Article 4, 8 , 25 , 62 (f) and others. The administration of Pakistan reported that the administration acknowledges and regards the decision of the Supreme Court. The President appreciates the security of Article 248 (2) of the constitution. The article 248 (2) expresses that â€Å"No criminal procedures proceeded against the President or a representative in any court during his term of office†.

Relationship Marketing in the Car Industry Essay

Relationship Marketing in the Car Industry - Essay Example This venture merits doing in view of a progression of reasons. As a matter of first importance, the vehicle organization is one of the most significant segments of the UK's economy. Subsequently, there is a need to search for manners by which this industry can be improved so as to support the economy. Also, by looking at the job that trust plays in relationship showcasing, at that point vehicle organizations can comprehend the fundamental elements required to make relationship advertising work for them. This task will likewise be noteworthy in giving data about different apparatuses and approaches in relationship showcasing from vehicle organizations. (Jackson, 1985) Past work in relationship promoting has concentrated on its center capacities. Levitt (1983) clarifies that relationship advertising is a type of promoting that focuses on shopper fulfillment and maintenance. This is a move from conventional methodologies that for the most part stressed on exchanges made at the retail location. A few creators have taken a gander at use of connections to the car business. Nilsson (2004) analyzed a contextual investigation of a car organization in the US and took a gander at how this current organization's prosperity had been upgraded however relationship showcasing. Different creators, for example, Kotler (2005):- DeYoung and Boldt (1988) and Berry (1983) Analyzed manners by which relationship promoting can be coordinated with other m... (DeYoung, 1987) RESEARCH QUESTIONS AND OBJECTIVES The significant target that the examination will be attempting to accomplish is to figure out what the connection between organization picture and relationship advertising is in the vehicle business. This will be resolved through four explicit goals 1) What job trusts play in boosting relationship promoting in the vehicle business 2) What job does dependability play in upgrading relationship promoting 3) How can vehicle organizations apply relationship promoting in their showcasing blend 4) What is the worth that relationship promoting brings to vehicle organizations Through these exploration targets, it will be conceivable to comprehend what makes car organizations effective regarding relationship promoting and that would then be able to be connected to organization picture. At the point when organizations are viewed as fruitful by their present or future customer base, at that point all things considered, they have a decent picture or the other way around. (Jackson, 1985) Strategy; RESEARCH DESIGN The exploration will harp on the car business in the United Kingdom. This will be done through a blend of approaches. Some driving vehicle makers like General Motors will be distinguished and gotten some information about their execution of relationship showcasing. This will be investigated through close to home meetings with their business individuals. Moreover, the client lifetime esteem added to an organization through relationship promoting will be determined for those picked associations. Clients will likewise be remembered for the exploration since they will be instrumental in evaluation of how fruitful they see certain organizations subsequently thinking about the organization picture. (Imagine programming, 2007) Individual meetings will be used when managing organization agents attributable to the

Transportation Problems

Transportation Problems Transportation Problems Home›Economics Posts›Transportation Problems Economics PostsTransportation problemTransportation problems are the mishaps in the transport sector majorly between the points of origins of goods and services and their destinations.   This mainly occurs in demand and supply of goods and services with the idea of significantly minimizing the cost and time to be incurred. However these problems can be solved through north-west corner rule, lowest cost entry method and Vogel’s approximation method with feasible solution, basic feasible solutions and optimal solution to them. To clearly infer this, let us consider the below description.Assume that a manufacturing company X manufactures its products in the city K and has various depots in towns T, M and L. To transport these products from the plant in city X to these depots shall involve various channels or outlets and they are going to cost the manufacturer. Because the manufacturer has a minimum capacity each outlet can manage, the problem now comes in minimizing the cost in order to maximize the profits. The Transportation method is used to solve this linear programming problem frequently experienced in the movement of goods and services from their manufacturer to various destination points. The main objective is to minimize the transport and maximize the profits.Unbalanced transport problemUnbalanced transportation problem is a transport crisis when there are excesses; here, the total supply doesn’t equal the total demand in the market. For example if we refer to our manufacturer X   above in a city K, the products he supplies in towns T, M and L, may not meet the demand which may be high due to various factors like the rise in prices of the alternative goods or an anticipated price increase. To solve this, the manufacture may introduce ‘replica’ suppliers and dealers as a temporary measure till the situation normalizes to meet the excesses for it costs nothing as these don’t exist.Maximization transport problemMaximization transport problem occurs where the cost of transports supersedes the production costs. Various destination points are at different distances from the manufacturer. Therefore the maximum transport got depends on the minimum cost of transport. In our above case of a manufacturer X with destinations T L and M. from the warehouse K in the city to the outlets, it’s likely to cost differently depending on the mode of transport and the distances. Here the cost will vary hence varying the whole profit patterns. Also the amount of goods delivered to each destination is likely to affect the margins of profit.Degeneracy transport problemDegeneracy transportation problem is cue that occurs in transport when the channel lacks a destination or destination lack a channel creating an ‘emptiness’ or a ‘void’. This is solved by matching the number of transport channel sand the destinations. For the case of our manufacturer X above with destin ations or outlets T, L and M, with channels A, B, C.  While drawing the distribution table, it may occur that some cell is not fixed or not matching with the transport routine. This may be caused maybe by the breakdown in any of the channel or delay. To solve this, procedures of arbitrary adjustments ought to be done without causing an itch in any other area to avoid inconveniences especially delay for this is likely to result into another transportation problem.In conclusion, the transportation problems are real and rarely are they solved using mechanical or manual means for they are hectic. Mostly, computer based software are used for delivery of up to date solutions. For example the LP software gives to the time for the manual solutions and the most convenient is the general algebraic modeling system which provides a high level an easy complex problems presentation.

Educational Implications for Students with ADHD, Overt,...

ADHD â€Å"Attention-deficit/hyperactivity disorder (ADHD) is a condition affecting children and adults that is characterized by problems with attention, impulsivity, and overactivity† (CHADD). â€Å"It is a neurobiological disorder that affect 3-7 percent of school age children and may be seen as before the age of 7. The current diagnostic label is attention-deficit/hyperactivity disorder, however, in the past several other names have been used, such as brain-damaged, minimal brain dysfunction, hyperkinetic impulsive disorder, and attention deficit disorder (CHADD). ADHD is a controversial disorder. Some understand it to be a true disability, while others believe â€Å"good teaching and discipline at home resolve the problems† (Kauffman 2005). ADHD†¦show more content†¦Teachers can help improve the student’s educational experience through strategies and interventions. The following is a short list the teacher may try using: †¢ Work on the most difficult concepts in the morning †¢ Use task analysis †¢ Vary the pace and type of activity †¢ Seat student way from distractions †¢ Provide notebooks and folders for organization Interventions may include behavioral and cognitive strategies. â€Å"Behavioral interventions are means making certain that rewarding consequence follows desirable behavior and that either no consequence or punishing consequences follow undesirable behavior† (Kauffman 2005). Other intervention may include token reinforcement, response cost, and time out. Giving students choices in assignment can also be helpful. Cognitive strategy training includes 1. Self-instruction, teaching students to talk to themselves about what they are doing and how to do it. 2. Self-monitoring, helps students stay on task. Overt Overt conduct disorder violate social rules and includes a wide variety of antisocial behaviors such as aggression, theft, vandalism, firesetting, lying, truancy, and running away. It interferes with everyday functioning at home and school. Students with overt conduct disorder â€Å"perform harmful behaviors at a much higher rate and at a much later age than normally developing student† (Kauffman 2005).

Metz Film Language a Semiotics of the Cinema PDF

FILM LANGUAGE FILM LANGUAGE A Semiotics of the Cinema Christian Metz Translated by Michael Taylor The University of Chicago Press Published by arrangement with Oxford University Press, Inc. The University of Chicago Press, Chicago 60637  © 1974 by Oxford University Press, Inc. All rights reserved. English translation. Originally published 1974 Note on Translation  © 1991 by the University of Chicago University of Chicago Press edition 1991 Printed in the United States of America 09 08 07 6 7 8 9 10 Library of Congress Cataloging-in-Publication Data Metz, Christian. [Essais sur la signification au cinà ©ma. English] Film language: a semiotics of the cinema / Christian Metz: translated by Michael Taylor. p. cm. Translation of: Essais†¦show more content†¦The term constantif, which Metz borrowed from Austin, should be rendered by constantive and not by ascertaining (p. 25). Finally, actor to translate Greimas s concept of actant is misleading and actant is usually kept (see Ducrà ´t and Todorov, Encyclopedic Dictionary of the Sciences of Language, Johns Hopkins University Press, 1979, p. 224), and discours image when translated as image discourse is not very clear, since it is referring to film, which is made up of images. The following rough spots occur only once each: Unusual (p. 5) translates weakly insolite, which has also the connotation of strange, disquieting, surprising, unexpected, and uncanny. A slice of cinema (p.14) would be preferable to a piece of cinema. Narrative agency rather than instance; de-realizationor de-realizing rather than unrealizing. A seminal concept (p. 58) doesn t really render une notion gigogne (again the idea of embedded concepts). The title of Lang s film which is translated by The Damned is actually M. Signifying statements should be semenes (p. 26). I have not found an English equivalent for mise en grilles, which refers to a gridlike breakdown of linguistic units and which Taylor translates by pigeon-holing

Sociology As Applied To Dentistry Health And Social Care Essay Free Essays

string(108) " Edwin Chadwick looked at life anticipation of those in different societal categories \( Chadwick 1842 \) \." Sociology every bit applied to dentistry is an indispensable portion of preparation for tooth doctors. The instance for inquiring, even necessitating, medical and other pupils of the wellness professions to prosecute with the multiple ways in which health-related phenomena, from single behaviors through categorizations of and schemes for get bying with medically defined disease to the support of healthcare systems, are embedded in the societal universe remains undeniable ( Scambler 2008 ) . â€Å" He or she needs it at the really least for protection against the really existent jeopardy of defeat and sadness when it proves hard to implement medical steps ; but above all it is needed if the medical and other health-related professions are to do their greatest possible part to the public assistance of the populations they are privileged to function † ( Margot Jefferys 1981, in Scambler 2008 ) Sociology is the survey of how society is organized and how we experience life ( British Sociological Association 2010 ) . We will write a custom essay sample on Sociology As Applied To Dentistry Health And Social Care Essay or any similar topic only for you Order Now ‘It seeks to supply penetrations into the many signifiers of relationship, both formal and informal, between people. Such relationships are considered to be the A?fabricA? of society. Smaller scale relationships are connected to larger scale relationships and the entirety of this is society itself ‘ ( British Sociological Association 2010 ) . It is a comparatively new add-on to the dental course of study, holding been ab initio introduced in the 1980s. An increasing acknowledgment of the importance of ‘social ‘ factors associated with assorted unwellness provinces has ensured medical sociology a go oning topographic point in learning and research enterprise ( Reid 1976 ) . The General Dental Council ‘s acquisition results for the first five old ages specifically states that as portion of the undergraduate course of study, pupils should be ‘be familiar with the societal, cultural and environmental factors which contribute to wellness or unwellness ‘ ( GDC 2008 ) and many of the other larning results have a sociological attack at their bosom. The General Dental council highlight six cardinal rules that dental professionals are expected to follow ( GDC 2005 ) . The first two of these rules regard a patient centred attack to dentistry. They specifically province that tooth doctors should be ‘putting the patients involvements foremost, moving to protect them ‘ and that as tooth doctors we have to ‘respect a patients ‘ self-respect and picks ‘ . In order to carry through these criterions it is imperative that we understand that each person will see a figure of different influences on their wellness, and how that person will respond to each influence will depend greatly on what has come before and what will come after. Without this basic apprehension, tooth doctors will neglect to of all time understand their patients or supply them with the best attention. How a patient will move in any given state of affairs will really much depend on several factors that have influenced their life. What is accepted as ‘normal ‘ to one patient may be wholly different to another patients position. With peculiar mention to wellness and unwellness, societal and cultural variables have a important portion to play. Aukernecht showed this in 1947 when analyzing a South American folk. The folk had a skin status that harmonizing to biomedical criterions was a ‘disease ‘ . But this ‘disease ‘ was considered ‘normal ‘ by the members of the folk, so much so that if they did non hold it they were non allowed to get married! ( Aukernecht 1947 ) . Although this might be regarded as an utmost illustration, if you consider some of the information from the most disadvantaged countries of the UK, our position on what is regarded as ‘normal ‘ may be challenged. In the most recent kids ‘s review, it was sh own that 52.1 % of primary seven kids in the most disadvantaged class showed obvious marks of decay experience ( Scots Dental 2010 ) . Similarly if we look at the most recent grownup dental wellness study, it was shown that over half the people populating in the most disadvantaged countries ( DEPCAT 6 A ; 7 ) were reliant on either full or partial dental plates ( ADHS 1998 ) . It is ‘normal ‘ for people in disadvantaged countries to see dental decay. What the people in this group in society respect as ‘disease ‘ may be wholly different than our perceptual experience. The universe wellness administration defines wellness as ‘the complete physical, mental and societal wellbeing and non simply the absence of disease or frailty ‘ ( WHO 1948 ) . It is of import that dentists receive preparation in the sociological influences that determine what wellness means to different people in order that they understand that this definition is unachievable for the bulk of the population. The medical theoretical account of disease causing as localization of function of pathology is flawed. There should be a alteration off from our focal point on disease. Switching tooth doctors perceptual experiences off from a disease orientated position that dental diseases are the consequence of distinct pathology, to the position that wellness or unwellness occurs as a consequence of complex interactions between several factors including familial, environmental, psychological and societal factors is cardinal ( Tinetti A ; Fried 2004 ) . Our focal point should be s hifted to a position of wellness that encompasses an persons ‘ ability to be comfy and map in a normal societal function ( Dolan 1993 ) . It is indispensable that tooth doctors are trained to hold a holistic attack to the attention of their patients, and are able to admit the impacts that socio-environmental factors have on wellness. As described by Dahlgren and Whitehead in 1991, forms of unwritten wellness and unwellness can non be separated from the societal context in which they occur ( Figure 1 ) . hypertext transfer protocol: //www.nap.edu/books/030908704X/xhtml/images/p20008090g404002.jpg Figure 1. Main determiners of Health ( Dahlgren A ; Whitehead 1991 ) Even with this cognition, tooth doctors must be able to associate this to their patient. The universe is non an equal topographic point and tooth doctors must be trained to admit the effects that inequality can hold on wellness. As antecedently discussed, socio-economic position has a major influence on the wellness position of an person. Equally early as 1842, Edwin Chadwick looked at life anticipation of those in different societal categories ( Chadwick 1842 ) . You read "Sociology As Applied To Dentistry Health And Social Care Essay" in category "Essay examples" This showed that the mean age at decease in Bethnal Green at that clip was 35 for aristocracy and professionals but merely 15 for laborers mechanics and retainers. Although life anticipation has improved for all categories in Britain since this clip, inequalities have remained. The Black Report, published in 1980, showed that there had continued to be an betterment in wellness across all the categories ( DHSS 1980 ) . But there was still a co-relation between societal category and infant mortality rates, life anticipation and inequalities in the usage of medical services. In 1998 The Acheson Report once more highlighted the turning spread between the richest and poorest in society in relation to wellness and life anticipation ( Stationary Office 1998 ) . Regardless of whether you look at mortality, morbidity, life anticipation or self- rated wellness position, the gradients remain the same and the wellness of those at the underside of the category system is worse than that of those at the top. When looking at Oral Health a similar form emerges. Social inequality in unwritten wellness is a cosmopolitan phenomenon ( Peterson 2005 ) . More disadvantaged countries have higher degrees of disease in the industrialised and non-industrialized universe alike. The inequalities between groups are comparatively stable and persist through the coevalss. In the 1998 Adult Dental Health Survey, dental wellness was reported to be worse in the lower societal categories and that there was a clear gradient between the rich and hapless. Between 1978 and 1998, large betterments in the Numberss of edentate grownups were detected. However, the spread between those in the lower and upper categories was still evident. By 1998, those in societal category IV and V had merely reached degrees of unwritten wellness found in societal categories I, II and IIIm in 1978. In a more recent study of kids ‘s unwritten wellness in 2003 ( Children ‘s Dental Health Survey 2003 ) , similar forms were found. Those in lower societal categories were more likely to see tooth decay, were more likely to hold dentitions extracted due to disintegrate and were twice every bit likely to hold unmet orthodontic demand than their wealthier equals. Entree to dental services has besides been shown to change between societal categories. The 1998 grownup dental wellness study showed that people from a higher societal category were more likely to utilize dental services, and that in-between category grownups were more likely to go to for preventative intervention whereas working category grownups were more likely to go to for alleviation of symptoms. Working category grownups were besides most likely to see jobs in paying for dental intervention, and more likely to go to irregularly. Socio-economic inequality shows no marks of change by reversaling, rather to the contrary. In the last 20 old ages the spread between rich and hapless has widened. Harmonizing to the office for national statistics, informations shows that the top 1 % of the population ain 21 % of the wealth. Possibly more astonishing is the fact that about half the population portion merely 7 % of the entire wealth ( ONS 2003 ) . This has a major impact on how we deliver dental services. Dentists have to be cognizant of the fiscal restraints that face a big part of the population. With a limited budget to manus, dental intervention or so preventative steps such as toothpaste and floss may go a luxury that they can non afford. There is besides a demand for tooth doctors to be trained to recognize the effects of other inequalities such as gender, ethnicity and age on wellness. There are cardinal differences between work forces and adult females that non merely find their place within society, but besides their place in the wellness spectrum. Womans are less likely to keep a place of power and are paid less than their male opposite numbers ( Scambler 2008 p134-140 ) . They are besides more likely to endure sick wellness, although possibly surprisingly they outlive their male opposite numbers, so much so that adult females from societal category 5 unrecorded significantly longer than work forces from societal category 1- ? this ref, in notes but ca n’t happen elsewhere! ( ONS 2000- ? 2004 ) . There is argument about the consequence that gender has on unwritten wellness, with some surveies proposing that gender does consequence unwritten wellness, with adult females sing poorer dental wellness than thei r male opposite numbers ( Todd A ; Lader 1991 ) ( Downer 1994 ) . Other surveies suggest that the contrary is true ( Scambler 2002 ) . The issue appears to be related to the inability to pull a decision on whether it is gender entirely that is doing the inequality, or if it is by virtuousness of the fact that adult females are in lower societal categories than work forces and are presently populating longer. Age is the individual biggest ground for the lessening in sound and untreated dentitions across the population as a whole, with the following most of import factor being part of the UK, the more deprived the country, the more disease. Older people are more likely to be populating in poorness than any other sector of the population. In 2007/08, an estimated 2 million pensionaries in the UK were populating in poorness ( ONS 2010 ) . As seen in the treatment on societal category, this will hold obvious deductions for their unwritten wellness. Whilst life anticipation is increasing this does non needfully intend that people are populating longer in good wellness and there is some argument about the thought of healthy life anticipation ( in notes ) . It can be surmised that possibly an aging population will convey with it a catalogue of dental disease as they are non merely more susceptible to disease by life thirster, but by virtuousness of them falling down the societal ladder. Older people presently experience higher degrees of hapless unwritten wellness than other groups and overall they make less usage of dental services and receive poorer attention than other groups ( in notes ) . However, the older population is altering. More people are retaining natural dentitions into their old age, and are more likely to do regular usage of dental services. Dentists have to be cognizant of the alterations that are traveling to go on with their patient demographic over the following few old ages. This group of patients will necess itate more renewing and decorative interventions but will be further down the societal ladder and less able to pay for such interventions. Poor socioeconomic position is besides thought to account for the differences that are seen in unwritten wellness of cultural groups ( Parliamentary Office of Science and Technology 2007 ) . Programs have been designed to better dental pupils understanding of and attitudes to patients, such as Otto wagners cross-cultural patient teacher programme to better dental pupils understanding of and attitudes towards ethnically diverse patients ( Wagner et al 2008 ) . But what this type of programme fails to turn to is that the biggest factor in finding the wellness of an person is their socio-economic position ( Watt and Sheiham 1999 ) . Not merely do people in the lower socio-economic groups experience more ill-health, they besides are more likely to comprehend a deficiency of control over their wellness. Cornwell ( 1984 ) found that people in low socio-economic groups would travel to great attempts to turn out deficiency of duty if they became sick. In add-on to this, Blaxter ( 1982 ) found that people in lower socio-economic groups tended to specify wellness in a functional manner. These two points are important for tooth doctors to hold on. On the whole, tooth doctors by nature of their profession autumn into a traditional in-between category position. Middle category people are more likely to take a moral duty for their wellness and to experience that they can make something about it ( Scambler 2002 ) . Given that the bulk of the population in the UK position themselves as working category ( BBC 2006 ) , it is extremely likely that the tooth doctor and the patient will hold really different positions on non mere ly how they define wellness but besides on their personal ability to alter their wellness position. The differences between tooth doctors and their patients do non halt at that place. Recent research suggests that the lower the socio-economic position the less likely that a patient will go to wellness services in the first topographic point. Several ‘barriers ‘ have been suggested including fright ( Todd and Lader 1995 ) , handiness of tooth doctors ( acquire ref ) , cost and dissatisfaction with attention. It is deserving observing that the presence of barriers increases the lower the socio-economic position of the person. Even when people recognise that they are sing symptoms, they do non needfully seek medical aid ( Zola 1973 ) . Decisions about help-seeking are elaborately bound-up with the societal fortunes that people find themselves in. Evidence clearly demonstrates that there is a important sum of unmet demand in the community and that many people who experience symptoms do non seek aid from medical or dental professionals. By far the most common unwellness beha vior is self intervention with nonprescription medical specialties such as hurting alleviation ( Wadsworth 1971 in Scambler pg 49 ) Others have indicated the presence of a ‘lay referral system ‘ , whereby â€Å" the whole procedure of seeking aid involves a web of possible advisers from the intimate confines of the atomic household through in turn more choice, distant and important laypersons until the ‘professional ‘ is reached † ( Friedson 1970 ) . â€Å" A state of affairs in which the possible patient participates in a subculture which differs from that of physicians and in which there is an drawn-out ballad referral system would take to the ‘lowest ‘ rate of use of medical services † ( Scambler 2008:48 ) . This all adds fuel to the fire of the ‘inverse attention jurisprudence ‘ which states that those in demand of the most healthcare have least entree to it ( Tudor-Hart ) . Consulting behavior has besides been seen to non be entirely related to the experiences of symptoms, with every bit many as 48 % of those sing terrible hurting non confer withing a tooth doctor ( Locker 1988- in notes ) . The type of symptom ( i.e. hurting ) is merely one factor and the consequence that the symptom has on daily life is besides an of import consideration. It is indispensable that tooth doctors are educated in sociology as applied to dentistry in order that they are able to handle their patients efficaciously. Without an penetration into the bigger image, tooth doctors will efficaciously be clean uping the deckchairs on a sinking ship. The society in which a individual lives shapes the wellness, unwellness, life anticipation and quality of life of those within it. In order to do any alteration on an single degree, so alterations have to happen on a social degree. From work done by Wilkinson and Picket ( 2009 ) it would look that the best manner of cut downing wellness inequalities would be to cut down the income inequalities that exist in the UK. Their work showed that â€Å" there is a really strong inclination for ill- wellness and societal jobs to happen less often in the more equal states. With increasing inequality, the higher is the mark on our index of wellness and societal jobs. Health and Social jobs are so more common in states with bigger income inequalities. The two are inordinately closely related- opportunity entirely would about ne’er produce a spread in which states lined up like this. † Dentists have to be cognizant of this job. There is a demand for tooth doctors to force for authorities to implement policies that will undertake these inequalities. Dentists ( and other wellness professionals ) need to work together to seek to promote authorities alteration. There has to be a move off from tooth doctors acceptin g disease at face value, tooth doctors have to be trained to gain that no sum of Restoration placed within a patients oral cavity is traveling to convey about the alteration that is needed to assist that person have a healthy life. Every oral cavity we see is portion of a individual, which is portion of a household, which is portion of a society. Dentists should be taught to ‘think sociologically ‘ ( Scambler 2008 ) . By believing sociologically we can get down to gain that whilst we are all knitted together in the rich tapestry which is society, we are besides co-creators of the design for that tapestry. Dentists need to take a more active function in the creative activity of that design, a function that is indispensable if we hope to accomplish a more equal society. Unit 1- Health, Disease and Society Purpose: To present the relationship between wellness, disease and society and to specify and research cardinal theoretical accounts within wellness and unwritten wellness. Aims: Define Disease, Illness, Health and Oral Health Disease- a biomedically defined pathology within the human system which may or may non be evident to the person Illness- the ballad reading of bodily or mantal marks or symptoms as somehow unnatural Illness and disease exist in a societal model and indices of disease and unwellness produced by alveolar consonant and medical professionals do non ever make sense to the ballad population. Understandings of wellness and unwellness are constructed through the interplay between the symptom experience and the societal and cultural model within which this experience occurs. Health is a many-sided construct that can be experienced in different ways by different people at different times and in different topographic points Oral health- a comfy and functional teething that allows persons to go on their societal function. Describe cardinal historical fluctuations in disease patterns- Knowledge about the organic structure, about disease and about medical specialty, are merchandises of their clip ; they are socially constructed by what is ‘known ‘ or thought to be ‘known ‘ at any point in clip. Diseases themselves are socially constructed and can alter over clip. Describe cardinal theories of disease causation- monism and localization of function of pathology Monism- all disease in due to one underlying cause ( normally one of balance ) in the solid or unstable parts of the organic structure. Balance distrupted, unwellness will happen. Restoration of balance, remedy and unwellness irradicated Localization of function of pathology- Medical scientific discipline developed this theory. Cases Discuss the altering nature of dental disease forms in grownup populations Unit 2- societal construction and health- inequalities Purpose: To present the nature of societal construction and how this relates to forms of unwritten disease in the UK population Aims: Introduce and discourse the significance of societal construction and societal stratification Describe ways of mensurating inequalities Discuss the relationship between societal category and wellness Discuss the relationship between societal category and unwritten wellness Discuss accounts for societal category related differences in health/oral wellness Unit of measurement 5: Social Structure and Health II – Gender ; Ethnicity ; Ageing and Oral Health Purposes: To depict societal differences between the genders in relation to such factors as equality, work, matrimonial functions, and wellness behavior. To analyze the wellness and unwritten wellness of cultural minority groups in Britain today. To look at the impact of ageing and the lifecourse on wellness experiences, integrating outlooks of old age and differential intervention of older people. Aims: Define gender, ethnicity and ripening. Understand the mortality and morbidity derived functions for work forces and adult females. Understand gender differences in wellness behavior. Outline and discourse gender differences in unwritten wellness. Be cognizant of the inequalities in the general wellness and unwritten wellness of cultural groups. Have cognition of some of the major dental wellness jobs of older people. Be cognizant of the societal impact of ageing on dental wellness. Unit of measurement 5: Health and Illness Behaviour and the Dentist- Patient Relationship Purpose: To present the constructs of wellness and illness behavior and measure the scope of factors which influence what happens when people become sick. Aims: aˆ? To sketch and discourse different perceptual experiences of wellness and unwellness. aˆ? To discourse the clinical iceberg in populations and its deductions for dental wellness. aˆ? To present and discourse the nucleus variables Influencing illness behavior. aˆ? To discourse the construct of ‘triggers ‘ for seeking dental attention and their deductions for the dental intervention experience. aˆ? To present the construct of entree to wellness attention. aˆ? To discourse the nature of the dentist -patient relationship. In order to get down to look at these inequalities, persons can be stratified into different groups, harmonizing to specified standards and ensuing in a hierarchy with those at the lower terminal agony in comparing with those at the top of the system. â€Å" Social stratification involves a hierarchy of societal groups. Members of a peculiar stratum have common individuality, similar involvements and a similar life style. They enjoy or suffer the unequal distribution of wagess in society as members of different societal groups. † ( Haralambos and Holburn 2000 ) . Webber devised a hierarchal theoretical account, in which category relates to occupational standing. Occupational type is considered along with societal position and power. This theoretical account forms the footing for the two theoretical accounts of societal category which are most frequently used within research in the United kingdom: Registrar Generals Model of Social Class and National Statistics Socio-economic Classification. Social Class has long been associated with degrees of wellness. How to cite Sociology As Applied To Dentistry Health And Social Care Essay, Essay examples

What Was Oedipuss Crime Essays - Greek Mythology, Literature

What Was Oedipus's Crime? What Was Oedipus's Crime? Oedipus, ruler of Thebes, murdered his father and married his mother. Such acts are almost always deemed unnatural and criminal; they are not tolerated within traditional society. A person who has committed these illegal acts of murder and incest would be considered a criminal, yet Sophocles's character, Oedipus, is not guilty of either crime. Prior to the birth of Oedipus, a prophecy was spoken over Laius and his wife Jocasta. They were told that their son would one day be his father's killer and would then marry his mother. In fear, King Laius and Queen Jocasta sent the baby Oedipus off with a slave to be killed. He was never killed, but rather was given to a childless king and queen which lovingly raised him. Oedipus was never factually told about his lineage. Later in his life, Oedipus was confronted by several unknown men while traveling. Upon confrontation, Oedipus killed all but one of the men in self defense. Unknowingly, Oedipus had begun to fulfill the prophecy for one of the men had been his birth father, Laius. While still traveling, Oedipus had come to the city of Thebes. There, he saved the city from the wrath of the Sphinx by solving her riddle. Seen as a savior by the citizens of Thebes, Oedipus was made king and subsequently, the husband of Jocasta. Oedipus and his wife-mother ruled together and had four children while never knowing of the true relationship between each other. As the tragedy comes to a close, the truth is revealed to Oedipus concerning his lineage and unnatural actions. Although the truth had been spoken to him about these matters previously, Oedipus had chosen not to believe and understandably so. True revelation comes to Oedipus through the same slave that had been ordered to kill him as a baby. Since Oedipus had no knowledge of his birth parents, he cannot be accused of knowingly fulfilling the prophecy. He had no understanding of Laius as his birth father upon killing him. One might say that Oedipus is then guilty of murder regardless, but if he had killed in self defense, that cannot be true. Likewise, if Oedipus had no understanding of Jocasta as his birth mother, then he cannot be guilty of incest. Neither can he be guilty of defiling Laius's marriage bed, as he did not know that Jocasta was the wife of the man he had murdered. Oedipus cannot be guilty of lying to the people of the city of Thebes since he did not know he was not speaking the truth. Unfortunately, Oedipus was the victim of destiny. The gods caused him to fall prey to fate and injustice. According to the norms of modern Criminal Justice, an individual cannot be guilty of a crime that he did not understandably commit; he cannot be guilty of a crime unless there is evidence of mens rea. A crime is defined as an act act punishable by law; a sin; a grave offense. Oedipus cannot be guilty of an act, sin or grave offense that he did not knowingly commit. English Essays

Dr Jekell and Mr Hyde essays

Dr Jekell and Mr Hyde essays The term Jekyll and Hyde, now a part of our common language, can be found in most dictionaries. Random dictionary definitions of Jekyll and Hyde include: 1) One who has quasi-schizophrenic, alternating phases of pleasantness an unpleasantness. 2) A person having a split personality, one side of which is good and the other evil. 3) This phrase refers to a person who alternates between charming demeanor and extremely unpleasant behavior. This concept revolves around the experience of Dr. Jekyll, enabled by drinking a potion, into living as his own living side, whom he names Hyde. Stevenson intended Jekylls character to be pronounced Je (French word for I) Kill (Je-Kill = I kill), as an indication that the doctor wanted to isolate the evil portion of himself, appropriately named Hyde, meaning low and vulgar hide or flesh which must hide from civilization. When Robert Louis Stevenson wrote the story Dr. Jekyll and Mr. Hyde, he portrayed mans evil nature as a portion of his total makeup, and showed that the evil portion will often express itself more forcefully and powerfully than do the other aspects. Throughout life, a person can develop a sense of the conflict that actually involves ones good and evil natures. Often a persons current actions reflect their childhood experiences. Jekyll, described by Stevenson, born wealthy, grew up handsome, honorable, and distinguished. Yet, throughout much of his life, he commits secret acts which he thoroughly regrets. Early in Jekylls development, Stevenson had him recognize a profound duplicity of life...so profound a double dealer and that man is not truly one, but truly two. Intellectually, he evaluates the differences between his private life and his public life and, ultimately, he becomes obsessed with the idea th ...

Reciprocal Pronoun Definition and Examples

Reciprocal Pronoun Definition and Examples A reciprocal pronoun is a  pronoun that expresses mutual action or relationship. In English the reciprocal pronouns are each other and one another. Some usage guides insist that each other should be used to refer to two people or things, and one another to more than two. As Bryan Garner has observed, Careful writers will doubtless continue to observe the distinction, but no one else will notice (Garners Modern American Usage, 2009). See also: Anaphora (Grammar)Reference Examples ofReciprocal Pronouns Leadership and learning are indispensable to each other.(John F. Kennedy, in a speech prepared for delivery on the day of his assassination, November 22, 1963)Men often hate each other because they fear each other; they fear each other because they dont know each other; they dont know each other because they can not communicate; they can not communicate because they are separated.(Martin Luther King, Jr., Stride Toward Freedom: The Montgomery Story, 1958)All birds and animals talk to one anotherthey really have to, in order to get along.(E.B. White, The Trumpet and the Swan. Harper Row, 1970)The capacity of human beings to bore one another seems to be vastly greater than that of any other animal.(H. L. Mencken, Notes on Democracy, 1926)There is no such thing as the StateAnd no one exists alone;Hunger allows no choiceTo the citizen or the police;We must love one another or die.(W.H. Auden, September 1, 1939)People whose grandparents were all long-lived and lived with the family, shoo t each other before they are 40.(Robert Benchley, How Long Can You Live? The Benchley Roundup. Harper Row, 1954) [W]ith a gasp of exasperation he rips away a great triangular piece [of the map] and tears the large remnant in half and, more calmly, lays these three pieces on top of each other and tears them in half, and then those six pieces and so on until he has a wad he can squeeze in his hand like a ball.(John Updike, Rabbit, Run. Alfred A. Knopf, 1960)They all come together and Tohero introduces Margaret: Margaret Kosko, Harry Angstrom, my finest athlete, its a pleasure for me to be able to introduce two such wonderful young people to one another.(John Updike, Rabbit, Run. Alfred A. Knopf, 1960) Usage Guide: Each Other or One Another? Each other and one another are known as the reciprocal pronouns. They serve either as determiners (in the possessive case) or as objects, referring to previously named nouns: Each other generally refers to two nouns; one another to three or more.(Martha Kolln and Robert Funk, Understanding English Grammar. Allyn and Bacon, 1998)In modern English, most people normally use each other and one another in the same way. Perhaps one another is preferred (like one) when we are making very general statements, and not talking about particular people.(Michael Swan, Practical English Usage. Oxford Univ. Press, 1995)A Practical Grammar: In Which Words, Phrases, and Sentences Are Classified According to Their Offices, and Their Relation to Each Other(Title of a textbook by Stephen W. Clark, published by A. S. Barnes, 1853)Prescriptive style commentators have tried to insist that each other should be used between two people only, and one another when more than two were concerned. Yet Fowler (1926) spoke firmly against this distinction, arguing it had neither present utility nor a basis in historical usage. His judgment is confirmed in citations recorded in the Oxford Dictionary (1989) and Websters English Usage (1989).(Pam Peters, The Cambridge Guide to English Usage. Cambridge Univ. Press, 2004)

Use the internet to research Apple Corporation, its current Paper

Use the internet to Apple Corporation, its current position,and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its product - Research Paper Example However, it is evident that with the rise of profits the level of social and ethical responsibility rises at the same time in contemporary world. Thus, in order to keep the privileged position as one of the most successful global businesses, Apple is certainly preoccupied with the task of maintaining their customers and partners. In other words, in contemporary world issues of reputation and strategy arise as crucial elements of corporate success. Therefore, the given essay presents the analysis of attitude demonstrated by Apple Corporation towards its ethical obligations for the society while possessing its marketing strategy nowadays. In this context, it is evident that corporation needs to ensure its corporate social responsibility conduct to Asian outsourcing companies and accumulate already gained innovative potential in its marketing strategy. Within its inner structure, Apple Inc. is a unique example of vertically integrated four-in-one company; in particular, it presents a complex conglomerate of hardware workers, software specialists, services equipment creators, and retail representatives (Vergara, 2012, p. 78). In this context, Apple is an unusual enterprise in its sector, as it is â€Å"opposed to other computer, tablet or smartphone companies that only design or make the hardware, and rely on other suppliers to supple the operating system and related applications (or apps), and to sell the product† (Vergara, 2012, p. 78). In other words, the comprehensive internal structure of Apple fully satisfies all its needs connected with innovations, production, and sales. In addition, it enlarges the number of personnel. At the same time, it means the greater responsibility and obligations of corporative management. Even though â€Å"Apple is not a manufacturing firm† and â€Å"it outsources its production to other electronic

AMEX vs NASDAQ - Similarities and Differences Assignment

AMEX vs NASDAQ - Similarities and Differences - Assignment Example To start off both Amex and NASDAQ are companies that are based on the stock market. Both handle major clients and conduct transactions with many different exchanges. Both also deal with the buying and selling of stocks. As regards to the popularity, each is widely known and capitalizes on their investors.While similarities exist, both corporations do have obvious differences. The major point of difference is that Amex uses floor exchange methodology; a specialist system with a centralized limit order book while NASDAQ employs an electronic listing of competing dealer quotes. This difference leads on to other differences such as transaction processing time (slower in the case of Amex) and efficiency.As mentioned earlier the AMEX is an order-driven continuous auction market, the foundation stone of which are the market makers or â€Å"specialists†. The work of the specialists is to facilitate continuous trading by posting quotes for their own account or by offering the best quot es on their limit order book, which represent a centralized depository for limit orders to buy or sell stocks at specified rates or better. Limit orders provide immediate liquidity and their importance on the AMEX can be judged by the fact that nearly 88% of the volume on AMEX arises from trades in which the specialists do not participate for their own account. But specialists in the AMEX are not allowed to trade ahead of limit orders at the same prices so their quotes usually reflect the limit order book. The result is temporarily stale limit prices (in the initial stages) after public announcements. This slow updating of limit orders can delay revisions in the best bid and ask quotes.

Celebrity Endorsement on Rural Consumers

Celebrity Endorsement on Rural Consumers The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India. The study is conducted to find out the impact of celebrity on rural consumers of Lucknow district of Uttar Pradesh. In order to analyze the objective of the study the data was collected using convenience sampling from 300 respondents belonging to the randomly selected areas of Lucknow. The secondary data was collected through different sources such as- Journals, Magazines, Internet, and Newspaper etc. Null hypothesis was framed and analytical Techniques are the statistical tools that are used for analyzing the collected da ta. The frequency tables were used to represent the collected data. One sample T-test was used to test the hypothesis and ANOVA was used to calculate the significance level of impact of celebrity endorsement on rural consumers. The SPSS 17 is also used as statistical software to analyze the collected data. It is found that the Indian consumers prefer celebrities in the television commercials. Keywords Brand Building, Brand Promotion, Celebrity Endorsements, Indian Television Commercials. INTRODUCTION The celebrities in India are the role models for majority of Indians, they tries to follow their styles, clothes and their small habits. Celebrity endorsement is most acceptable and common phenomenon that companies use to attract their consumers across the world. They believe that celebrities can influence the purchasing decision of their prospect consumers as they have special places in the heart of consumer. Therefore after analyzing the degree of involvement to follow the celebrities, the companies started hiring various bollywood and sports stars for the commercial advertisements. That is why the promotional budget for advertising has taken many financial folds compared to past investments. The companies invest billions of Rupees over hiring a celebrity for their product promotion. Such endorsers are seen as dynamic with both attractive and likeable qualities and companies plan that these qualities are transferred to products via marcom activities. Furthermore, because of their f ame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in todays highly cluttered environments. Theory and practice prove that the use of super stars in advertising generates a lot of publicity and attention from the public (Ohanian 1991). Therefore, Celebrity endorsement has been established as one of the most proffered tools of advertising. It has become a trend and perceived as a winning formula for product marketing and brand building. It is very easy to have a celebrity for a product or brand but it is very tough to establish a very strong association between the product and the endorser: because the objective is to build a brand not the celebrity: if properly matched it can do wonders for the company, but it also has a number of potential problems like failure of celebrity in his profession, controversy, etc. LITERATURE REVIEW According to McCracken (1989), a celebrity could be defined as, Any individual who enjoys public recognition and who uses this recognition when they appear in the advertisement in front of the Consumers. There are multiple roles that a celebrity spokesperson may play (and the roles may not be mutually exclusive) (Kamen, Azhari and Kragh, 1975) in an advertisement such as that of a spokesperson, endorser, provider of a testimonial, or an actor. A spokesperson represents the company or brand like a salesman, while an endorser is associated with the brand even though he may not be an expert in the product category of the brand. In case of testimonials, the superiority of the product is attested by an individual or the personal experience of the celebrity. Lastly, the celebrity actor is only a character in a dramatic presentation in the advertisement. McCracken (1989) suggested four different modes of celebrity endorsers namely, Explicit mode, Implicit mode, Imperative mode, and the Co-present mode. In the explicit mode, the celebrity announces the endorsement of a product, while in the implicit mode; the celebrity uses verbal or physical communication for the product. In the imperative mode, the celebrity suggests the audience to use the endorsed product while the celebrity only appears with the product in the co-present mode. The studies of celebrity endorsements in the past 30 years have centered around two broad themes: source credibility and celebrity-brand congruence. Source credibility studies focus on the factors defining the credibility of a celebrity. Credibility of a celebrity has been found to be a major factor influencing consumer attitudes. Research has identified three dimensions of source credibility: attractiveness, expertise, and trustworthiness. Some of the studies (e.g., Ohanian, 1990) have used all the three dimensions to develop a scale that can measure credibility. On the other hand, there are studies that have analyzed only one or two dimensions of credibility and its impact on the consumer (Weiner and Mowen, 1986; Friedman and Friedman, 1979; Kamins and Gupta, 1994). However, the findings from these studies have been quite contradictory. While some studies have found trustworthiness to be the most important dimension of source credibility (McGinnies and Ward, 1980; Atkin and Block, 1983 and Kamins, 1989), others have emphasized attractiveness (Baker and Churchill, 1977; Kahle and Homer, 1985; Caballero et al., 1989; Silvera and Austad, 2004) or have suggested expertise (Maddux and Rogers, 1980; Ohanian, 1991) to be the most important parameter. Around 64 per cent of the commercials used the implicit mode of celebrity portrayal for different product categories. Usage of film celebrities was more extensive than sports celebrities in major product categories. This was probably because the shelf life of fame for a film celebrity is more than that of the sports celebrity. Male celebrities dominated the product categories like food and beverage, automobiles, and consumer durables. The female celebrities were featured majorly in beauty products. No distinct association was found between the product categories considered and the mode used for celebrity portrayal. (Jain et al. 2010) Using a celebrity for endorsement is not a new occurrence but prevalent since 19th century. Celebrity endorsements help to break the clutter and differentiate the brand. It also helps in image repair of a brand (Kaikati, 1987). In todays world where thousands of advertisements come across people in various forms, celebrity endorsement can easily win the confidence of consumers (Sabnavis, 2003). Celebrity helps in increasing profitability of the organization. In fact, celebrity endorsement is more effective than non-celebrity endorsement in generating attitudes towards advertisement (AAD), attitude towards brand (AB) and purchase intention (PI) (Erdogan, 1999). Research findings suggest that the percentage of celebrity advertisements out of the total number of ads aired is as high as 25-30% in western countries and around 60% in India (Patel, 2009). In such a scenario both academia and industry look for the issues in selection, use and effectiveness of celebrities as product endorsers. Research in celebrity endorsements in the last thirty years have tried to address various issues in celebrity endorsements such as the effects of credibility of endorser on the consumers (Friedman and Friedman, 1979; Goldsmith et al., 2000), issues in celebrity product match-up (Kamins, 1990; Till and Busler, 1998), meaning transfer in celebrity endorsements (McCracken, 1989) and a host of other issues such as effect of negative celebrity information, cross country comparison of celebrity advertising, gender and celebrity endorsement perceptions, etc. Celebrity endorsements is been accepted to be a ubiquitous feature of modern day marketing (McCracken 1989). It has also been seen that one quarter of all advertisement use/feature a celebrity to endorse a product or brand. This validates the effectiveness of Celebrity endorsements as a means of persuasive communication. It has the potential to enhance audience attentiveness, make the ad more memorable, credible, and desirable and add glamour to the endorsed product (Spielman, 1981). OBJECTIVES OF THIS STUDY The study is conducted to find out the impact of celebrity endorsement on rural consumers of Lucknow District. HYPOTHESIS OF THE STUDY The null hypothesis that there is no impact of celebrity endorsement on rural consumers was framed for the study. RESEARCH METHODOLOGY STUDY AREA The Study is conducted in the Lucknow city of Uttar Pradesh. Further, the respondents are selected from four different areas namely, Malihabad, Mohanlalganj, Banthara and Bakshi ka Talab of Lucknow. SAMPLING METHOD AND SAMPLE SIZE The sample method used to select the area for this study is random sampling technique. The sample method that was used to collect data from the population was convenience sampling. Sample size identified for the research is 300 respondents from Lucknow district. DATA COLLECTION The Study is based on Primary data and Secondary data both. The primary data is collected through structured questionnaire from the 300 respondents from Lucknow. The secondary data is collected through the magazines, journals, periodicals, people opinion and internet. ANALYTICAL TECHNIQUES Analytical Techniques are the statistical tools that are used for analyzing the collected data. The one sample t-test was used to test the hypothesis. ANOVA was used to find out the impact of celebrity on rural consumers. The SPSS 17 statistical software is also used for doing the calculations RESULTS AND DISCUSSIONS The study was conducted in rural areas of Lucknow. Using the random sampling technique the rural areas of Lucknow were selected. The study was done at Malihabad, Banthara, Bakshi ka Talab and Mohanlalganj. The total sample size targeted for study was 300 respondents from the selected areas but the responses were received from 277 respondents. The convenience sampling was used to collect the data from the respondents using structured questionnaires. The respondents were categorized in the age group 0- 10, 10- 20 and above 60, with the class interval of 10. It was found that maximum number of respondents were in the age group of 20- 30 with 67 respondents, followed by 10- 20 with 60 respondents as represented in Table 1. As per Table 2, the numbers of male respondents were 173 (62.5%) and the numbers of female respondents were 104 (37.5%). This shows that males participated the maximum in the study. Table 3 shows the preferences about the celebrities in the advertisements. The respondents are categorized in three categories name yes, no and cant say. The numbers of respondents who prefer the celebrities in the advertisements are 103 which contribute 37.2% of the responded population. Further, 96 respondents responded that they do not prefer celebrity in the advertisements which contribute to 34.7% of the responded population. 78 respondents replied cant say which is 28.2% of the responded population. Null Hypothesis: There is no impact of celebrity endorsement on rural consumers. Alternate Hypothesis: There is impact of celebrity endorsement on rural consumers. The null hypothesis indicates that there is no impact of celebrity endorsement on rural consumers, to test this hypothesis one-sample t-test is used, and as per the Table 4 the significance value is .000 which is significant at 5% level of significance. Hence the null hypothesis there is no impact of celebrity endorsement on rural consumers is rejected and alternate hypothesis there is impact of celebrity endorsement on rural consumers can be accepted. ANOVA was used to identify the impact of celebrity endorsement on rural consumers. Here age group of rural consumers is considered as dependent variable whereas prefer celebrity in advertisement is considered as Construct. There is a significant impact of celebrity endorsement on rural consumers. The value of significance level is .000, which is significant at 5% level of significance. Therefore, it can be said that there is an impact of celebrity endorsement on rural consumers based on the data collected for the study. CONCLUSION The statistical tools were used to determine the conclusion of the hypotheses framed. The tools used for analysis of the data are- frequency distribution, which showed the percentage by which the hypotheses has been accepted, one- sample t-test to test the hypotheses at 5% of significance and ANOVA to analyze the impact of celebrity endorsement on rural consumers. The following points were concluding observation to satisfy the objectives of the study and prove the hypotheses: 37.2% of the rural consumers prefer celebrities in the advertisements followed by 34.7% of rural consumers who do not prefer celebrities in the advertisements. There is an impact of celebrity endorsement on rural consumers as it is been proven in the study by calculating the significance level.

Part Three Chapter XI

XI Krystal did not take Robbie to nursery on Tuesday morning, but dressed him for Nana Cath's funeral instead. As she pulled up his least ripped trousers, which were a good two inches too short in the leg, she tried to explain to him who Nana Cath had been, but she might as well have saved her breath. Robbie had no memory of Nana Cath; he had no idea what Nana meant; no concept of any relative other than mother and sister. In spite of her shifting hints and stories, Krystal knew that Terri had no idea who his father was. Krystal heard her mother's footsteps on the stairs. ‘Leave it,' she snapped at Robbie, who had reached for an empty beer can lying beneath Terri's usual armchair. ‘C'm'ere.' She pulled Robbie by the hand into the hall. Terri was still wearing the pyjama bottoms and dirty T-shirt in which she had spent the night, and her feet were bare. ‘Why intcha changed?' demanded Krystal. ‘I ain't goin',' said Terri, pushing past her son and daughter into the kitchen. ‘Changed me mind.' ‘Why?' ‘I don' wanna,' said Terri. She was lighting a cigarette off the ring of the cooker. ‘Don' fuckin' ‘ave to.' Krystal was still holding Robbie's hand, as he tugged and swung. ‘They're all goin',' said Krystal. ‘Cheryl an' Shane an' all.' ‘So?' said Terri aggressively. Krystal had been afraid that her mother would pull out at the last minute. The funeral would bring her face to face with Danielle, the sister who pretended that Terri did not exist, not to mention all the other relatives who had disowned them. Anne-Marie might be there. Krystal had been holding on to that hope, like a torch in the darkness, through the nights she had sobbed for Nana Cath and Mr Fairbrother. ‘You gotta go,' said Krystal. ‘No, I ain'.' ‘It's Nana Cath, innit,' said Krystal. ‘So?' said Terri, again. ‘She done loads fer us,' said Krystal. ‘No, she ain',' snapped Terri. ‘She did,' said Krystal, her face hot and her hand clutching Robbie's. ‘Fer you, maybe,' said Terri. ‘She done fuck-all for me. Go an' fuckin' bawl all over ‘er fuckin' grave if yeh want. I'm waitin' in.' ‘Wha' for?' said Krystal. ‘My bus'ness, innit.' The old familiar shadow fell. ‘Obbo's comin' round, is ‘e?' ‘My bus'ness,' repeated Terri, with pathetic dignity. ‘Come to the funeral,' said Krystal loudly. ‘You go.' ‘Don' go fuckin' usin',' said Krystal, her voice an octave higher. ‘I ain',' said Terri, but she turned away, looking out of the dirty back window over the patch of overgrown litter-strewn grass they called the back garden. Robbie tugged his hand out of Krystal's and disappeared into the sitting room. With her fists deep in her trackie pockets, shoulders squared, Krystal tried to decide what to do. She wanted to cry at the thought of not going to the funeral, but her distress was edged with relief that she would not have to face the battery of hostile eyes she had sometimes met at Nana Cath's. She was angry with Terri, and yet felt strangely on her side. You don't even know who the father is, do yeh, yer whore? She wanted to meet Anne-Marie, but was scared. ‘All righ', then, I'll stay an' all.' ‘You don' ‘ave ter. Go, if yeh wan'. I don' fuckin' care.' But Krystal, certain that Obbo would appear, stayed. Obbo had been away for more than a week, for some nefarious purpose of his own. Krystal wished that he had died, that he would never come back. For something to do, she began to tidy the house, while smoking one of the roll-ups Fats Wall had given her. She didn't like them, but she liked that he had given them to her. She had been keeping them in Nikki's plastic jewellery box, along with Tessa's watch. She had thought that she might not see Fats any more, after their shag in the cemetery, because he had been almost silent afterwards and left her with barely a goodbye, but they had since met up on the rec. She could tell that he had enjoyed this time more than the last; they had not been stoned, and he had lasted longer. He lay beside her in the grass beneath the bushes, smoking, and when she had told him about Nana Cath dying, he had told her that Sukhvinder Jawanda's mother had given Nana Cath the wrong drugs or something; he was not clear exactly what had happened. Krystal had been horrified. So Nana Cath need not have died; she might still have been in the neat little house on Hope Street, there in case Krystal needed her, offering a refuge with a comfortable clean-sheeted bed, the tiny kitchen full of food and mismatched china, and the little TV in the corner of the sitting room: I don' wanna watch no filth, Krystal, turn that off. Krystal had liked Sukhvinder, but Sukhvinder's mother had killed Nana Cath. You did not differentiate between members of an enemy tribe. It had been Krystal's avowed intention to pulverize Sukhvinder; but then Tessa Wall had intervened. Krystal could not remember the details of what Tessa had told her; but it seemed that Fats had got the story wrong or, at least, not exactly right. She had given Tessa a grudging promise not to go after Sukhvinder, but such promises could only ever be stop-gaps in Krystal's frantic ever-changing world. ‘Put it down!' Krystal shouted at Robbie, because he was trying to prise the lid off the biscuit tin where Terri kept her works. Krystal snatched the tin from him and held it in her hands like a living creature, something that would fight to stay alive, whose destruction would have tremendous consequences. There was a scratched picture on the lid: a carriage with luggage piled high on the roof, drawn through the snow by four chestnut horses, a coachman in a top hat carrying a bugle. She carried the tin upstairs with her, while Terri sat in the kitchen smoking, and hid it in her bedroom. Robbie trailed after her. ‘Wanna go play park.' She sometimes took him and pushed him on the swings and the roundabout. ‘Not today, Robbie.' He whined until she shouted at him to shut up. Later, when it was dark – after Krystal had made Robbie his tea of spaghetti hoops and given him a bath; when the funeral was long since over – Obbo rapped on the front door. Krystal saw him from Robbie's bedroom window and tried to get there first, but Terri beat her to it. ‘All righ', Ter?' he said, over the threshold before anyone had invited him in. †Eard you was lookin' fer me las' week.' Although she had told him to stay put, Robbie had followed Krystal downstairs. She could smell his shampooed hair over the smell of fags and stale sweat that clung to Obbo in his ancient leather jacket. Obbo had had a few; when he leered at her, she smelt the beer fumes. ‘All righ', Obbo?' said Terri, with the note in her voice Krystal never heard otherwise. It was conciliating, accommodating; it conceded that he had rights in their house. ‘Where you bin, then?' ‘Bristol,' he said. ‘How's you, Ter?' ‘She don' wan' nuthin',' said Krystal. He blinked at her through his thick glasses. Robbie was clutching Krystal's leg so tightly that she could feel his nails in her skin. ‘Oo's this, Ter?' asked Obbo. ‘Yer mum?' Terri laughed. Krystal glared at him, Robbie's grip tight on her thigh. Obbo's bleary gaze dropped to him. ‘An' ‘ow's me boy?' ‘He ain' your fuckin' boy,' said Krystal. †Ow d'you know?' Obbo asked her quietly, grinning. ‘Fuck off. She don' wan' nuthin'. Tell ‘im,' Krystal virtually shouted at Terri. ‘Tell ‘im you don' wan' nuthin'.' Daunted, caught between two wills much stronger than her own, Terri said, †E on'y come rounda see – ‘ ‘No, ‘e ain't,' said Krystal. ‘No, ‘e fuckin' ain't. Tell ‘im. She don' wan' nuthin',' she said fiercely into Obbo's grinning face. ‘She's bin off it fer weeks.' ‘Is tha' right, Terri?' said Obbo, still smiling. ‘Yeah, it is,' said Krystal, when Terri did not answer. ‘She's still at Bellchapel.' ‘Noffur much longer,' said Obbo. ‘Fuck off,' said Krystal, outraged. ‘Closin' it,' said Obbo. ‘Are they?' said Terri in sudden panic. ‘They ain't, are they?' ‘Course they are,' said Obbo. ‘Cuts, innit?' ‘You don't know nuthin',' Krystal told Obbo. ‘It's bollocks,' she told her mother. ‘They ‘aven' said nuthin', ‘ave they?' ‘Cuts,' repeated Obbo, patting his bulging pockets for cigarettes. ‘We got the case review,' Krystal reminded Terri. ‘Yeh can't use. Yeh can't.' ‘Wha's that?' asked Obbo, fiddling with his lighter, but neither woman enlightened him. Terri met her daughter's gaze for a bare two seconds; her eyes fell, reluctantly, to Robbie in his pyjamas, still clinging tightly to Krystal's leg. ‘Yeah, I wuz gonna go ter bed, Obbo,' she mumbled, without looking at him. ‘I'll mebbe see yer another time.' ‘I ‘eard your Nan died,' he said. ‘Cheryl wuz tellin' me.' Pain contorted Terri's face; she looked as old as Nana Cath herself. ‘Yeah, I'm goin' ter bed. C'mon, Robbie. Come wi' me, Robbie.' Robbie did not want to let go of Krystal while Obbo was still there. Terri held out her claw-like hand. ‘Yeah, go on, Robbie,' Krystal urged him. In certain moods, Terri clutched her son like a teddy bear; better Robbie than smack. ‘Go on. Go wi' Mum.' He was reassured by something in Krystal's voice, and allowed Terri to take him upstairs. ‘See yeh,' said Krystal, without looking at Obbo, but stalking away from him into the kitchen, pulling the last of Fats Wall's roll-ups out of her pocket and bending to light it off the gas ring. She heard the front door close and felt triumphant. Fuck him. ‘You got a lovely arse, Krystal.' She jumped so violently that a plate slipped off the heaped side and smashed on the filthy floor. He had not gone, but had followed her. He was staring at her chest in its tight T-shirt. ‘Fuck off,' she said. ‘Big girl, intcha?' ‘Fuck off.' ‘I ‘eard you give it away free,' said Obbo, closing in. ‘You could make better money'n yer mum.' ‘Fuck – ‘ His hand was on her left breast. She tried to knock it away; he seized her wrist in his other hand. Her lit cigarette grazed his face and he punched her, twice, to the side of the head; more plates shattered on the filthy floor and then, as they wrestled, she slipped and fell; the back of her head smacked on the floor, and he was on top of her: she could feel his hand at the waistband of her tracksuit bottoms, pulling. ‘No – fuck – no!' His knuckles in her belly as he undid his own flies – she tried to scream and he smacked her across the face – the smell of him was thick in her nostrils as he growled in her ear, ‘Fuckin' shout and I'll cut yer.' He was inside her and it hurt; she could hear him grunting and her own tiny whimper; she was ashamed of the noise she made, so frightened and so small. He came and clambered off her. At once she pulled up her tracksuit bottoms and jumped up to face him, tears pouring down her face as he leered at her. ‘I'll tell Mist' Fairbrother,' she heard herself sob. She did not know where it came from. It was a stupid thing to say. ‘The fuck's he?' Obbo tugged up his flies, lit a cigarette, taking his time, blocking her exit. ‘You fuckin' ‘im too, are yeh? Little slapper.' He sauntered up the hall and was gone. She was shaking as she had never done in her life. She thought she might be sick; she could smell him all over her. The back of her head throbbed; there was a pain inside her, and wetness seeping into her pants. She ran out of the room into the living room and stood, shivering, with her arms wrapped around herself; then she knew a moment of terror, that he would come back, and hurried to the front door to lock it. Back in the sitting room she found a long stub in the ashtray and lit it. Smoking, shaking and sobbing, she sank into Terri's usual chair, then jumped up because she heard footsteps on the stairs: Terri had reappeared, looking confused and wary. ‘Wha'ssa matter with you?' Krystal gagged on the words. ‘He jus' – he jus' fucked me.' ‘Wha'?' said Terri. ‘Obbo – ‘e jus' – ‘ †E wouldn'.' It was the instinctive denial with which Terri met all of life: he wouldn't, no, I never, no, I didn't. Krystal flew at her and pushed her; emaciated as she was, Terri crumpled backwards into the hall, shrieking and swearing; Krystal ran to the door she had just locked, fumbled to unfasten it and wrenched it open. Still sobbing, she was twenty yards along the dark street before she realized that Obbo might be waiting out here, watching. She cut across a neighbour's garden at a run and took a zig-zag route through back ways in the direction of Nikki's house, and all the time the wetness spread in her pants and she thought she might throw up. Krystal knew that it was rape, what he had done. It had happened to Leanne's older sister in the car park of a nightclub in Bristol. Some people would have gone to the police, she knew that; but you did not invite the police into your life when your mother was Terri Weedon. I'll tell Mist' Fairbrother. Her sobs came faster and faster. She could have told Mr Fairbrother. He had known what real life was like. One of his brothers had done time. He had told Krystal stories of his youth. It had not been like her youth – nobody was as low as her, she knew that – but like Nikki's, like Leanne's. Money had run out; his mother had bought her council house and then been unable to keep up the payments; they had lived for a while in a caravan lent by an uncle. Mr Fairbrother took care of things; he sorted things out. He had come to their house and talked to Terri about Krystal and rowing, because there had been an argument and Terri was refusing to sign forms for Krystal to go away with the team. He had not been disgusted, or he had not shown it, which came to the same thing. Terri, who liked and trusted nobody, had said, †E seems all righ',' and she had signed. Mr Fairbrother had once said to her, ‘It'll be tougher for you than these others, Krys; it was tougher for me. But you can do better. You don't have to go the same way.' He had meant working hard at school and stuff, but it was too late for that and, anyway, it was all bollocks. How would reading help her now? ‘Ow's me boy? He ain' your fuckin' boy. ‘Ow d'you know? Leanne's sister had had to get the morning-after pill. Krystal would ask Leanne about the pill and go and get it. She could not have Obbo's baby. The thought of it made her retch. I gotta get out of here. She thought fleetingly of Kay, and then discarded her: as bad as the police, to tell a social worker that Obbo walked in and out of their house, raping people. She would take Robbie for sure, if she knew that. A clear lucid voice in Krystal's head was speaking to Mr Fairbrother, who was the only adult who had ever talked to her the way she needed, unlike Mrs Wall, so well-intentioned and so blinkered, and Nana Cath, refusing to hear the whole truth. I gotta get Robbie out of here. How can I get away? I gotta get away. Her one sure refuge, the little house in Hope Street, was already being gobbled up by squabbling relatives †¦ She scurried around a corner underneath a street lamp, looking over her shoulder in case he was watching her, following. And then the answer came to her, as though Mr Fairbrother had shown her the way. If she got knocked up by Fats Wall, she would be able to get her own place from the council. She would be able to take Robbie to live with her and the baby if Terri used again. And Obbo would never enter her house, not ever. There would be bolts and chains and locks on the door, and her house would be clean, always clean, like Nana Cath's house. Half running along the dark street, Krystal's sobs slowed and subsided. The Walls would probably give her money. They were like that. She could imagine Tessa's plain, concerned face, bending over a cot. Krystal would have their grandchild. She would lose Fats in getting pregnant; they always went, once you were expecting; she had watched it happen nearly every time in the Fields. But perhaps he would be interested; he was so strange. It did not much matter to her either way. Her interest in him, except as the essential component in her plan, had dwindled to almost nothing. What she wanted was the baby: the baby was more than a means to an end. She liked babies; she had always loved Robbie. She would keep the two of them safe, together; she would be like a better, kinder, younger Nana Cath to her family. Anne-Marie might come and visit, once she was away from Terri. Their children would be cousins. A very vivid image of herself and Anne-Marie came to Krystal; they were standing at the school gates of St Thomas's in Pagford, waving off two little girls in pale blue dresses and ankle socks. The lights were on in Nikki's house, as they always were. Krystal broke into a run.

The Role and Function of Religion - 636 Words

According to Henslin, religion is an element of faith (2012). My religion is Romanian Pentecostalism. I am the first generation born in America and my parents are from Romania. My religion is based on Pentecostal beliefs as well as Romanian culture. The book Essentials of Sociology talks about the functions and dysfunctions a religion, the symbols and categories of a religion, and the social class and tolerance of my religion. Henslin explains the different functions of religion and what they mean: questions about ultimate meaning, emotional comfort, social solidarity, guidelines for everyday, social control, and social change (2012). As I read the descriptions, I saw how each function explained how parts of my religion works. I believe that there is a higher God and that God gives me a purpose in life which is to love others and bring glory to Him so that in the end I can have eternal life with Him. 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The Internet Usage At Workplace - 1320 Words

INTRODUCTION Prior to the Internet, employees would have limited activities they could perform when using the computer at work, however with the advance of technology the computer and the Internet enabled a wide range of tools employees can work with. These technological developments have a huge impact, both positive and negative, and are also affecting the way Internet is being used in the workplace. On the positive side, the Internet improved the way employers and employees communicate in the workplace, providing a faster and more efficient way of transmitting information, orders, documents and also helping eliminate time and space barriers that once existed. On the other hand, the Internet use can contribute to reduce employee’s productivity as they can spend a lot of time dealing with personal interests affairs and navigating in social media instead of focusing on their job assignments while at work. 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